ABD
Overview
ABD works across organizations to build insurance solutions, employee benefit programs, financial services, and private lines to protect you, your company, and your employees. ABD merged with Newfront in August 2021.
Role
Web & Digital Marketing Manager
March 2018 - July 2021
As Web Marketing Manager, I managed all corporate web and digital experiences, including website, social media accounts, SEO campaigns, user engagement, and internal communications, to ensure brand alignment and increase online presence. Working closely with company leadership and our agency partner, I led our corporate website redesign and brand evolution project to create a new responsive website, optimize SEO, leverage demand generation, and evolve brand identity.
Projects Launched
Company Brand Evolution
Corporate Website Redesign
Buyer Engagement Social Strategy
Covid Response Website
Employee Digital Advocacy Program
Company ERG Brand Initiatives
Skills Used
Web and UX Strategy
Project Management
Digital Marketing
Content Strategy
Social Media Strategy
Agency Partnerships
Data Analytics
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