Foolies Limited Clothing
role: coo, head of brand & digital strategy
Foolies Limited Clothing is a t-shirt & lifestyle empowerment brand designed to inspire millennials to “foolishly” chase their dreams. I was asked to join Foolies Limited Clothing as COO to focus on their brand & digital strategy. After joining the team in 2014, engagement increased by 35% due to the new design of branded social media content that distributed client messaging while engaging target audiences. We created an annual social media campaign called '28 Days of Dreamers' (#28DOD) where we highlight individuals for the entire month of February who are living out their dreams and pursuing their goals. We released our line of 'Be Inspired' tees which have been purchased by customers all over the world. Due to the shirt's viral success, we established a brand partnership with Essence Magazine to display our products during their annual Black Women in Hollywood event in Los Angeles, CA.
Follow @foolies on Instagram to view more social media content from the brand.
28 Days of Dreamers Campaign
'BE INSPIRED TEE' AT ESSENCE BLACK WOMEN IN HOLLYWOOD EVENT